Allison Puryear: Marketing Skills for Canadian Private Practices | Ep 55

How can you become a great boss for your employees? What does it take to truly connect through copy? What is needed to launch multiple successful private practices, even in different provinces? 

You can be intentional with your Canadian private practice, and create it to suit you, your temperament, and your skills. Simultaneously, you don’t have to keep growing and growing until you reach the moon! Your business is a way for you to serve the needs of your community while supporting yourself and your family. 

In this episode, Allison and I discuss Canadian private practice from all angles, so whether you are fresh to private practice or you are a seasoned therapist who’s been at the helm for a while, there’s something in this episode for you to appreciate!

As you know I’m all about seeing you succeed in your Canadian private practice, so in the spirit of keeping things real, check out my Tools and Deals page where you can get free access to my online private practice checklist, as well as discount codes and subscriptions specials on EMRs, website builders, and online practice essentials. Visit to claim your discount codes and to get more info!


Allison Puryear is an LCSW, CEDS with a nearly diagnosable obsession with business development. She has started practices in three different states and wants you to know that building a private practice is shockingly doable when you have a plan and support. She teaches everything you need to know about building a private practice in the Abundance Party, where you can get practice-building help for the cost of a co-pay.

Learn more about Allison on her website and LinkedIn profile. 

In this episode: 

    • The Benefit of Niching Down for Marketing 
    • How to Successfully Start a Private Practice Anywhere! 
    • Hone in On the Connection 
    • Be a Great Boss

The Benefit of Niching Down for Marketing

One of the benefits of working within your niche and specifying which clients you work with is that marketing can become a lot easier. 

‘I wasn’t necessarily having to sell myself. I was just talking about how great my clients’ lives get to be once they get some help.’ – Allison Puryear

You do not have to “sell” your practice. Instead, you can speak honestly about how much you enjoy working with your clients, they with you, and the transformations you help them to realize in their lives. 

Additionally, connect with other therapists that work either in or around your niche! It’s a great way to develop a beneficial work relationship between you and other therapists in your area where you can refer to one another, helping each other grow and serve your communities. 

‘If you can get in with these full therapists … I mean, that’s one of the things that built my practice … getting referrals from full therapists within my niche, holy cow! Once they know you and trust you, it’s a win-win for everybody.’ – Allison Puryear

How to Successfully Start a Private Practice Anywhere! 

‘I find that those two cornerstones, of having a website and networking – even if you’re introverted! – I know that those two things work.’ – Allison Puryear 

If you’re introverted, don’t feel like you need to meet 90 people over 90 days – start with one new person a week. Make it suit your style because it doesn’t have to be stressful. 

Allison’s top tools for starting a successful Canadian private practice: 

  • Launch a great website with copy that is authentic to you
  • Network, network, network!
  • Identify and work within your niche 

Hone in On the Connection 

Your copy needs to create connections between you and your ideal clients. 

Whenever they read over your website, find you online, or interact with your social media, your copy is the voice that you will use to speak with them. 

‘It’s the connection, right? We know that’s what causes the most growth for people, it’s that connection. So, if we take that [mentality] into our copywriting sessions, it really makes a difference.’ – Allison Puryear 

Write your copy and be genuine when you do it because you need to step into your authenticity if you want to truly connect with your niche. 

Be a Great Boss

Being a therapist doesn’t always translate to being a good manager. 

‘Being a great clinician has absolutely nothing to do with being a great manager of people … assuming the best in everyone made me a permissive boss, and people like boundaries because they like to know what’s expected.’ – Allison Puryear 

If you run a Canadian private practice, or you are considering launching one, it’s worth your while to look into some information on how to be a great boss. 

‘I took management training to get to where I am now where I can show up as a boss and people feel safer with me as a result.’ – Allison Puryear 

Your employees will look to you to set the boundaries, lay the expectations, and be there for them as a guide in how to work well and succeed in the practice you run. Therefore, you have to step up into the role of being a great boss by taking the initiative to learn how to do it. 

‘Sometimes you need to step up as the business owner and be like, “This is what’s going to happen, this is what I need from you …  and that’s that.”’ – Julia Smith 

Connect With Me

Resources mentioned and useful links:

Ep 54: Overcome Impostor Syndrome and Grow Your Canadian Private Practice: Live Consultation with Danik Bernier 

Learn more about the tools and deals that I love and use for my Canadian private practice

Sign up for my free e-course on How to Start an Online Canadian Private Practice

Jane App (use code FEARLESS for one month free)

Learn more about Allison on her website, LinkedIn, and Instagram profiles. 

Check out Allison’s links page to find downloadable content, and how to connect! 

Rate, review, and subscribe to this podcast on Apple PodcastsGoogle PodcastsStitcherSpotifyAmazon, and TuneIn 

About Julia

Julia Smith, MEd, RCT, CCC is a registered Counselling Therapist who owns a group private practice in Halifax, Nova Scotia. She is also the owner of Fearless Practice Consulting and hosts the Fearless Practice podcast. Through the Fearless Practice podcast, she provides invaluable insights and practical advice on starting and growing a successful Canadian private practice. Julia’s wealth of knowledge also extends beyond the podcast, as she provides personalized one-on-one consulting to therapists who are feeling burnt out and overwhelmed with their solo or group private practices. With Julia’s expertise, therapists can confidently navigate the complexities of owning a private practice and find work life – balance. 

Julia also has written articles for the Canadian Counselling and Psychotherapy association. You can learn more at