The Podcast for Counsellors Interested in Planning, Starting & Growing Their Private Practice in Canada.
About Julia Smith
Where are you in your private practice journey? How’s it going for you? I’m Julia Smith and I’m so glad you’re here.
This podcast is dedicated to help you know exactly how to start your private practice in Canada, while also sharing tips to growing it, filling your schedule, and going from solo to group practice owner. I’ll take you on my journey from starting as a counsellor to totally killin’ it and growing my own practice in Halifax. I also feature expert guests and industry leaders and together, we’ll help you plan, start, and grow a successful private practice in Canada.
Thanks for listening!
Michelle Noftall Returns: The Benefits of Trying Something New in Your Canadian Private Practice | Ep 34
Does progress in your online Canadian private practice feel slow? Do you want to increase the reach to your ideal clients, but don’t know where to start? I know some strategies that can help you. In this podcast episode, Michelle returns to talk about how our live consultation in the Spring helped her private practice become successful. We revisit her Canadian private practice journey and how she was able to become five times busier by using a few new simple approaches to marketing and business. Join us and see how they can help you too!
Do you provide counselling in-person, online, or both? How do you incorporate your branding colours, ethos, and approach to therapy into the atmosphere of your office? Are you looking at your space now and thinking that it may need some sprucing up? In this podcast episode, I speak with Neena and Meg about the best way to create a unified and welcoming therapeutic space. From adding layers of textures and light to the science behind a calming office, there is something new here for you to learn!
When was the last time you raised your hourly rate? Do you feel anxious or nervous when it comes to addressing your hourly fee with new or current clients, especially when you know you need to increase your income to continue providing top-quality therapy? There are a lot of emotions involved in setting and raising your rates and they can sometimes hold you back from making progress in your business if you don’t address them. I have struggled with this too. So I hope this episode will help you to decide how to raise your rates ethically and where to start when setting your rates.
What does success look like to you in your Canadian private practice? Where do you want to place your focus and time within your practice? Do you even have to hire more therapists? In this episode, Heidi and I speak about our respective Canadian private practice journeys – how surprisingly similar they are! – and what lies in store for us now. From networking to overcoming hurdles to reclaiming our approach to a work-life balance, we talk about it all.
What is your sleep-at-night factor when it comes to insurance? Do you lie awake at night fretting over what could go wrong, or have you taken the necessary steps to protect yourself and your practice? Whether your Canadian private practice provides teletherapy, in-person counselling, or both, you need to make sure that you cover your bases. In this podcast episode, Tara and I discuss the ins and outs of liability insurance and which essentials you need to have in your insurance package to maintain professional protection and integrity.
Are most of your social media postings and marketing efforts static pictures? Do you want to elevate your practice in the eyes of prospective clients? Or would you simply like to boost your Canadian private practice’s online presence? Whatever your goals are, making a video to advertise your Canadian private practice is the next best thing to connecting with your ideal client face-to-face! In this episode, I share my experience and share with you some of my secret tips to help you to create your first video, and how to make it great!
Are you stuck in the loop of taking on more clients at a discounted rate to make ends meet, leading you to become more and more burned out from the extra therapy hours? Where can you save some time and make passive income to help you increase your income and get more work/life balance ? It is possible to create systems that make it easier for your Canadian private practice to grow (and your clinic hours to shrink). All it takes is some planning, some consulting, and a bit of bravery. In this episode, I talk with Holly about how she can do just that.
When last did you make time for your hobbies? Do you feel like you are on a constant hamster wheel within your job? What does success mean to you? At the beginning of my private practice journey, I thought that business success would help me feel happier and fulfilled. But over the last five years, I realized that I had to make a change. In this podcast episode, I open up about my Canadian private practice journey and how my idea of what success means has changed. I hope that my experience will give you some food for thought about what success means to you, and how to find that invaluable fulfillment while starting and growing your own private practice.
At the beginning of my private practice journey, I knew that I wanted to run a group practice. I didn’t know how or when! But I knew that it was something I wanted to do because I liked the idea of passive income and not being burnt out by seeing a lot of clients. Though a lot of work at the beginning, I’m so glad I committed to the journey! In this podcast episode, I share my story of starting my Canadian private practice and hiring my first therapist in the hope that you will see that it’s not as difficult as it may seem to be.
Do you have to move your Canadian private practice? Are you nervous about losing clients? Though daunting, moving your Canadian private practice to a new city or province can potentially provide you with the opportunity for business growth, financial gain, and personal development! If you are moving or have been thinking about relocating, in this podcast episode, I speak with Kelley Stevens about her experience of moving (three times!) and all her knowledge, tips, and advice to aspiring Canadian therapists who are seeking to try something new for themselves and their practice.
When I started my Canadian private practice I did all the admin, from answering the phone to responding to emails. It took up a lot of hours that could have been focused on seeing more clients or building my practice. But finally I hired a virtual assistant and now my practice is growing and I haven’t looked back! Are you still doing all the admin within your private practice while providing therapy to your clients? Do you find yourself stretched thin between all the deadlines and to-do lists? Maybe it’s time for you to hire your first virtual assistant (VA)! In this podcast episode, I tell you my story and explain exactly how you can get started.
What Should I Include in My Canadian Marketing Plan?: Live Consultation With Michelle Noftall | EP 23
Are you fully utilizing the power of keywords in your blog posts? What works and what doesn’t work in your current marketing plan? From Instagram reels to networking relationships, your marketing plan is important and should be fine-tuned and optimized. In this episode, I do a live consultation with Michelle and discuss how to strategically diversify her marketing plan to advertise her Canadian private practice to her ideal clients.
Do you worry about money in your Canadian private practice? Have you separated your personal bank account from your business account?? How do you plan for retirement? If any of these questions are making you nervous, then we need to address this tension around money and reframe your relationship with it! In this podcast episode, I speak with Canadian money coach Linzy Bonham who covers the basics of how to build a strong financial foundation whereupon you can build your Canadian private practice.
Have you considered taking your Canadian private practice online and overseas? Would you be interested in becoming a digital nomad therapist? Is it even possible? In this podcast episode, I speak with Jara Dekker, a seasoned traveller who’s been working on the move for the past five years. We discuss the pros and cons of digital nomadism, how to make friends, and how to combine the passion that you have for life with the passion to continue building your Canadian private practice.
Is your Canadian private practice brand new? Are you unfamiliar with the business side of running a Canadian private practice? When you are starting out, it can be daunting to make sense of sales tax protocols and how to write a great Psychology Today profile. In this episode, I do a live consultation with Cayle and discuss various tips and tricks to help her establish the foundations of her new Canadian private practice.
I love to look at numbers and create a flexible yet profitable budget, but it’s entirely another story to follow a budget. Learning how to effectively manage money is an important skill to master as a Canadian private practice owner. If in the past you have found it challenging to create and stick to a budget or you don’t yet know where to begin in developing one, I discuss helpful tips and advice in this episode to help you get started.
Many Canadian therapists feel overwhelmed by the business side of running a group private practice. It takes a practice owner with initiative and a collaborative nature to support their counsellors in providing the best therapy that they can as well as focusing on growing the group practice. In this episode, I speak with Sue Cook about how she created a supportive framework that helps clinicians in her Ontario group private practice provide their best therapy.
As soon as I started my private practice, I started blogging. Over time, it has helped me grow an audience, rank high on Google, and maintain a consistent connection with my clients. If you find blogging daunting, or you have been meaning to start but just don’t know how to get going, in this episode, I discuss helpful tips from my personal blogging experience to help you get started.
This episode is a little nerve-wracking because I am going to recommend NOT DOING certain things in your Canadian private practice, that many counsellors do. If you do any of these things and it works for you, that’s cool, no judgment. These are just tips that I’ve found helpful in my private practice journey in order to get a work-life balance.
Are you a therapist working to build your social media presence? How do you remain ethical while entertaining your audience? In this podcast episode, I speak with Amelia about how to build a Canadian social media presence that is professional, ethical, and true to who you are, while still connecting to your audience and helping you get clients.
Is it worth spending money on a professional photographer? How can you get the best smile for your Canadian private practice photos? I have found that getting a professional photo that encapsulates who I am has helped me reach my ideal clients. In this episode, I speak with Brent McCombs about how Canadian therapists can get the best headshot that is authentic, shows who they are, and helps connect them to their clients.
Why should you have a niche? Are you still figuring out what your niche is? Being able to say who I can help and how I can help them has allowed me to expand my practice, make myself known while getting to work with my ideal clients. In this episode, I help you to figure out how to find your niche, why they are important, and small mistakes to avoid.
Do you use Psychology Today? Are you unsure about how to go about setting up an outstanding profile, or how to edit your already existing one for the better? I have received a lot of new clients through my Psychology Today Canadian profile, and I would like to help you to do the same. Today I am sharing a list of things you can do today to help you stand out on this amazing platform, and help clients not only find you, but also, choose to work with you.
Today I speak with Ali Taylor, a multi-disciplinary clinic owner who struggled to find a beautiful and practical online booking and electronic charting software for her Canadian clinic. Her long-time friend, Trevor, built her a solution as part of the website. Other practices were interested in using this new tool and so they partnered to build a full online practice management solution, called Jane App.
David took part in my webinar about starting a private practice. Now, he is building his own online Canadian private practice in Prince Edward Island! In this episode, he and I discuss ways for him to grow his success, the importance of raising his rates, and other vital aspects of creating a thriving Canadian private practice.
As a therapist, you give so much of yourself to your work and your clients, so you need to ensure that you protect your time and your energy. How can scheduling your weekends accordingly with some hard boundaries around work help you achieve that elusive work-life balance? What is a 4-day workweek and would you consider it? How can raising your rates help you free up more time? Today I speak with Joe Sanok about raising your rates in your private practice, how to enjoy your weekends and why the 4-day workweek can help you reinvent your time, giving you more freedom, ideas, and happiness – while also helping the world.
Building a website is important for your Canadian private practice, but having a really good website that is SEO optimized is absolutely vital to running a successful private practice. I tried to build my own practice website when I thought it was something I could figure out, but I ended up wasting my clinical time, and not getting anywhere.
Networking was an important factor in my marketing. Even though direct referral sources from other clinicians and doctors were helpful, networking itself could get expensive. Some aspects of it worked well, while others were a waste of time and money. I needed to branch out my Canadian marketing and network strategies to suit me and my practice.
As I started to get busier in my Canadian private practice, I had to make a decision of how many clients I wanted to see each week. I needed to find my sweet spot. I figured that if I got to see 8 to 9 clients a week, that would be my capacity to do amazing work with those clients. If I started to see more than that, I would start to feel drained and not do my best work. I now knew that I was getting to a point where I needed to grow my solo private practice, to a group private practice.
I was getting really busy in my private practice, this was exciting, but I was starting to burn out. I had some tough decisions to make so that I could free up some time and energy. However, nothing could have prepared me for a global pandemic and having to transition my Canadian private practice from in-person to online counselling.
By the end of 2018 things were going pretty well. I was working in my private practice 2 days a week and I was teaching at Dalhousie. I was making money and all the hard work I had done in setting up the foundational phase of my Canadian private practice was paying off.
I was in my second year of running my Canadian private practice and things were going really well. I wasn’t stressed about finances and I was able to gain some really valuable experience with my job at Dalhousie University whilst being able to pay the bills...
I decided to move across the country to start a Canadian private practice in Halifax, NS with only 1 year of professional counselling experience under my belt, but I was pretty determined and really excited!
Welcome to Fearless Practice Podcast! This podcast has been a year in the making and I am so excited to finally talk to you about how to start and grow a Canadian Private Practice, and sometime in the future, how to make it into a group private practice.