How to Set Your Psychology Today Profile up for Success | EP 12

Do you use Psychology Today? Are you unsure about how to go about setting up an outstanding profile, or how to edit your already existing one for the better?

I have received a lot of new clients through my Psychology Today Canadian profile, and I would like to help you to do the same. Today I am sharing a list of things you can do today to help you stand out on this amazing platform, and help clients not only find you, but also, choose to work with you.

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  • What is Psychology Today?
  • How to make your Psychology Today profile stand out
  • Use a sincere and professional photo on your Psychology Today profile
  • Your 15-second Psychology Today profile video
  • Link your website button to your bookings page

What is Psychology Today? 

‘Psychology Today is an online directory where people can search listings to find therapists. It is awesome because if you Google “how to find a therapist” in your city or town, usually their website is one of the first ones that comes up.’ (Julia Smith) 

Psychology Today has an incredibly high Google ranking. This means that if you create a profile on it, you are truly putting yourself out there, and setting yourself up to receive great exposure.

The monthly payments are inexpensive, so it is an affordable way to keep your name consistently available, marketed, and well-broadcasted in the online therapy world.

‘I highly recommend that you invest in Psychology Today and get a profile up there as soon as possible.’ (Julia Smith)

How to make your Psychology Today profile stand out

Draw your ideal client in with your first paragraph. Center your first paragraph around your ideal client so that they will click on your profile and continue to read about you and your services.

‘As clients are scrolling through the listings they will see the first and maybe the second sentence of your first paragraph. So, you really want to focus those first two sentences: on the pain that your ideal client is going through and how you can help.’ (Julia Smith)

In your first paragraph, talk about:

  • Who you help
  • What their pain points are
  • Some of the life experiences they may be going through and are struggling with

In your second paragraph, talk about:

  • How you understand their life experiences and pain points
  • How you can help them move through these pain points
  • Which therapeutic techniques you use to help your clients

In your third and last paragraph, talk about:

  • How many years you have practiced therapy
  • Where you have previously worked
  • When your offices hours are, how much intakes costs, and how much sessions cost

Use a sincere and professional photo on your Psychology Today profile

Your photo will be the first thing that a client sees when they are scrolling through the listings.

You want to make sure your photo:

  • Looks professional
  • Has good lighting
  • Looks inviting to clients
  • Depicts how you are in real life

You can go a step further and post pictures of yourself counselling fake clients so that potential clients can get a sense of what therapy with you looks like and what it would look like to be in session with you.

Your 15-second Psychology Today profile video

Psychology Today highlights the profiles that have uploaded videos. Even though it may seem odd to you, recording a short video will boost the ranking of your Canadian profile.

Talk about your potential client, the struggles that they are going through, how you can help them, and how they may feel once they have concluded doing therapy with you.

Speak slowly and smile as you talk.

Link your website button to your booking page

‘When somebody is reading your profile, they’ve already read your personal statement, so they know who you are, who you help… your credentials, they know how much you cost, they have seen your photo and your video. They have everything they need to choose you as their therapist.’ (Julia Smith)

Your client has seen and read everything they need to know on your profile about you, to feel comfortable with you as their therapist so there is no need to link to your website. Instead, on your Psychology Today profile, link your website button to the landing page with your booking slots, so that clients can see your availability, and will email you if they have further questions. I use Jane EMR which has a beautiful and professional online booking system.

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About Julia

Julia Smith, MEd, RCT, CCC is a registered Counselling Therapist who owns a group private practice in Halifax, Nova Scotia. She is also the owner of Fearless Practice Consulting and hosts the Fearless Practice podcast. Through the Fearless Practice podcast, she provides invaluable insights and practical advice on starting and growing a successful Canadian private practice. Julia’s wealth of knowledge also extends beyond the podcast, as she provides personalized one-on-one consulting to therapists who are feeling burnt out and overwhelmed with their solo or group private practices. With Julia’s expertise, therapists can confidently navigate the complexities of owning a private practice and find work life – balance. 

Julia also has written articles for the Canadian Counselling and Psychotherapy association. You can learn more at