HOW TO BUILD A PRIVATE PRACTICE WEBSITE | EP 109
As a Canadian therapist, one of the things that you know needs to get done is to build a website. It’s part of the deal of being a business owner, and having a great website is the cornerstone of being seen by your local community and getting your Canadian private practice noticed.
I think everyone has one or two horror stories about trying to get everything up and running when you are launching your Canadian private practice, or your latest marketing campaign – I’ve had some as well! But a great website is necessary, and it’s not as impossible (or expensive) as you may have thought!
I’ve partnered with an incredible company that offers you easy, affordable, and professional website packages. Depending on your needs, budget, and desires, there will be an option that fits your budget and business like a glove. Keep listening to be introduced!
As you know I’m all about seeing you succeed in your Canadian private practice, so in the spirit of keeping things real, check out my Tools and Deals page where you can get free access to my online private practice checklist, as well as discount codes and subscriptions specials on EMRs, website builders, and online practice essentials. Visit fearlesspractice.ca/deals to claim your discount codes and to get more info!
In This Episode
- Re-building my website
- Choosing your website journey
- Meet Your New Website!
Re-building my website
Last year I decided to completely redo my website, perhaps you have an idea of how much work that can be! If you have ever been in this situation – or you are in this situation now, read on!
‘I realized that the company I had been using for my private practice website had decided to build their websites on their own proprietary platform instead of WordPress, which they had been doing before then. So if I wanted to redo my website through the company … my website would have been moved over to their own platform and I didn’t like that idea … I love WordPress because it’s open-source!’ – Julia Smith
WordPress websites are open-source, they offer design flexibility, and excellent SEO capabilities. On the other hand, website builders that create using their own proprietary platform (like Wix, Squarespace, Clinic Sites, and now Brighter Vision) make creating a website easy BUT there are limits to the design of your website and limits to SEO, because the websites are built on their private platform.
‘That is why I love [and prefer] WordPress. Plus, so much of the internet is built from WordPress, which just means that when you’re using WordPress, SEO can be a lot better.’ – Julia Smith
Choosing your website journey
I decided to switch from my previous website host to one that suited my preferences and needs, and I found an amazing Canadian company that ticked all the boxes!
‘Thanks to all of you, they are now full and are not accepting any more clients, which is so awesome for that company! But it kind of sucks if you still want to build a WordPress website.’ – Julia Smith
So, you may be thinking that instead you could build your own website. You might imagine that it would be cheaper, and that you could do it your own way. You could do that, but I would recommend you try something else!
‘When you are building a website from scratch, it takes so much time and effort! You have to communicate with the engineers and the designers of what you’re looking for which takes so much time and effort [because] each page has different requirements, and there are so many back and forth edits.’ – Julia Smith
Because I tried to build my own website, it took almost 10 months, and it felt like a second job.
‘Even though I’m happy with it now, I look back at that time and I just think, “Never again do I ever want to do that!” and I don’t want to recommend that to you!’ – Julia Smith
Meet Your New Website!
So if you don’t want to spend months working with a team to build your own website, doing edits, and paying thousands of dollars – I have found a solution for you!
Before any confusion sets in; WordPress.org is where you can purchase your own hosting and develop your website. However, now there is a WordPress website that provides you with turn-key solutions; WordPress.com!
‘This company is awesome because they offer a large selection of professional website templates with simple setups and easy customization. You can have social integration, and over 50 thousand other plugins that will help your website be noticed and stand out from the crowd!’ – Julia Smith.
So if you want to build it yourself in an easy way, they offer that function. However, if you don’t want to build it yourself, they do offer website design services – all you have to do is choose one of their monthly plans, choose a template that you love, and submit your content.
‘That’s what I really love about this company; you can build [the website] yourself using their website builder or you can hire one of their engineers to build it for you.’ – Julia Smith
And, if you want to transfer later and stop working with the company, you can switch your website to another WordPress hosting site!
You can start with this company for 0 Canadian dollars! Or, I’d recommend starting with their Creator Plan, which is only $33 CAD a month, plus tax, which includes:
- Free domain for one year
- Premium website themes
- Unlimited Pages
- WordPress Plugins
- Live Chat Support
- Website Security
- Real Time Website Backups
- Website Performance Boosters
To start building your private practice, click here and by next week you could have your website built!
Connect With Me
Resources Mentioned and Useful Links:
Learn more about the tools and deals that I love and use for my Canadian private practice
Sign up for my free e-course on How to Start an Online Canadian Private Practice
Jane App (use code FEARLESS for one month free)
Julia Smith, MEd, RCT, CCC, is the owner of Fearless Practice. She specializes in consulting with Canadian counsellors and therapists who want to start a private practice. She also owns a private practice in Halifax, Nova Scotia where she helps teenagers and adults who want to be confident and happy but are feeling weighed down by anxiety, stress, and depression. She also blogs for the Canadian Counselling and Psychotherapy Association. You can read more articles about Canadian counselling and psychotherapy at www.ccpa-accp.ca/blog/.